Lookout Introduces Industry’s First AI-Powered Solution to Combat SMS Phishing Attacks

BOSTON, September 10, 2025 – Lookout, Inc., the leader in mobile threat defense, today announced the launch of Smishing AI—the industry’s first AI-powered solution designed to protect enterprises from the growing threat of SMS phishing (smishing) attacks.

SMS phishing, commonly called “smishing,” is a cyberattack where fraudsters send misleading text messages to trick people into giving up personal information. These messages often pretend to be trusted sources—like banks, delivery services, or government agencies—and may warn of unpaid bills, delivery issues, or fake prizes. The aim is to steal sensitive data, such as login info and credit card details, or to install malware on the device.

As attackers exploit generative AI to deliver increasingly sophisticated social engineering campaigns, mobile devices have become a primary target for attacks. Lookout Smishing AI marks a significant advancement in mobile threat defense by using large language models (LLMs) to evaluate message intent and context—going beyond traditional indicators like malicious URLs or spoofed senders. This innovation enables organizations to detect and prevent threats that evade conventional security tools.

Generative AI has made it easier for attackers to execute large-scale campaigns, making smishing one of the most common social engineering threats businesses face today,” said Firas Azmeh, president of endpoint security at Lookout. “With Smishing AI, we’re redefining mobile threat defense by focusing on the actual root cause—the intent of the message. This innovation showcases our AI-first security approach, enabling customers to protect their workforce against attacks that target the human layer.

Privacy and Trust by Design

Lookout’s Smishing AI has been created with strict privacy safeguards to ensure security does not compromise user trust.

• Explicit opt-in required from both administrators and end users
• Trusted contacts automatically excluded—only messages from unknown senders are analyzed
• Personal information de-identified to prevent exposure of sensitive data to third parties
• Zero-retention policy with the LLM service—message content is never stored or used for training

Advancing AI-First Security Strategy

The launch of Lookout Smishing AI underscores the company’s commitment to AI-first security, purpose-built to counter the evolving tactics of modern adversaries. By pairing generative AI with more than a decade of mobile threat defense expertise, Lookout is establishing a new industry standard for proactive protection against social engineering.

Zeus Kerravala with ZK Research notes that “as generative AI enables attackers to craft increasingly convincing social engineering campaigns, Lookout is raising the bar for mobile threat defense, with Smishing AI, they’re not just reacting to threats, they’re anticipating them."

Lookout Smishing AI is available as part of the Lookout Mobile Endpoint Security platform.  For additional details, please visit: https://www.lookout.com/blog/ai-smishing-protection

About Lookout

Lookout is the recognized leader in mobile security, trusted by governments, enterprises, and small businesses worldwide. The company pioneered the mobile security industry in 2009 and has built the largest and most advanced dataset in the market, protecting over 235 million devices and analyzing over 400 million apps. Powered by AI-driven mobile threat intelligence and supported by a world-class research team, Lookout delivers unmatched protection and proactive threat detection.

As mobile devices become the primary gateway to corporate identity and data, organizations face growing blind spots. Traditional security tools leave SOC teams without critical visibility into mobile risks, rendering them vulnerable to sophisticated cross-platform social engineering attacks. Lookout’s Mobile EDR closes this gap by providing real-time threat detection, investigation, and response, enabling security teams to stay ahead of evolving threats and keep their organizations safe. To learn more, visit www.lookout.com and follow Lookout on our blog, LinkedIn and X.

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